THE PROMISE AND POTENTIAL OF ADVANCED HEALTH ANALYTICS
15 Dec 2017
We are accumulating data all the time. On our phones, on our smart watches, on our wearable health and fitness devices. This has not escaped the attention of life and health insurers, who have begun to leverage devices as a strategy of engagement with their customers. Insurers are increasingly asking themselves how they should curate, analyse and process the growing flows of health relevant data coming from their policy-holders.
This was the focal point of discussions at the "Health monitoring in insurance: Unlocking the power of your customers' data" event in Zurich, December 2017. The event brought together actors from across the value chain to discuss what the data flood will mean for insurers.
Data has been a disruptor in many industries, as Robert Wolcott, Kellogg School of Management, reminded the audience; and several industry leaders have been wiped out as a result. Interaction with potential disruptors at a number of levels is the best way to prepare established firms for the change of mentality abundant real time data requires.
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