The need for ongoing performance measurement and the determination of the key factors related with efficiency and effectiveness of firm is substantial in consequence of globalization and the competition for the firms. Traditionally, different sectors have their own performance measurement criteria in terms of financial ratios focusing on the success of a business in the sector. The study makes a framework for measurement taking into account the factors of the Turkish life insurance sector and determining the effects of parameters on the performance. In order to find the performance rank of the life insurance companies in Turkey according to financial ratios weights for each company, we use AHP and TOPSIS method. Performance scores of life insurance companies were obtained by TOPSIS related with companies’ weighted financial ratios. Consequently, the performances of the insurance companies weren't changed during analyzed period.
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